This presentation looks at growing brands through youth relevance.
It covers:
- A youth focused advertising campaign that spread across in-store, out-of-home, digital and social.
- Life Style Sports Trainer Central Campaign
Originally presented by Mark Kilbride, Client Service Account Director, Thinkhouse and Dave Balfe, Film Director, Thinkhouse at POPAI Irish Seminar on 1st November 2018.
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