Author: Ordnance Survey
Document Type: Presentation
File Size:
Publication Date: 3 February 2014
A look at the role in-store activations can play in changing deeply held brand perceptions as Ordnance Survey looked to reposition their brand making it better aligned to the
changing needs of the outdoor enthusiast.
Originally presented by Gareth Miller, Head of Marketing Communications at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.
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