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THE ROLE OF IN-STORE EXECUTION IN CHANGING DEEPLY HELD BRAND PERCEPTIONS BY ORDNANCE SURVEY

A look at the role in-store activations can play in changing deeply held brand perceptions as Ordnance Survey looked to reposition their brand making it better aligned to the changing needs of the outdoor enthusiast.

Originally presented by Gareth Miller, Head of Marketing Communications at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.

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