Author: GDR
Document Type: Insights Report
File Size:
Publication Date: 26 March 2024
This trend is about brands and retailers putting AI tools directly into the hands of customers, making previously complex processes simple and intuitive to use.
These tools are emerging as natural extensions of what a brand does best, easing the points of engagement and creating a smoother experience when completing specific tasks.
As generative AI matures and the technology becomes more accessible, businesses are figuring out how it can be used to improve operational efficiency and elevate customer satisfaction.
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