Author: Barbour
Document Type: Presentation
File Size:
Publication Date: 3 February 2014
A look at Barbours approach to telling brand stores with retail. It covers:
- Background about the Barbour brand
- Brand strategy
- Future plans
Originally presented by Stuart Howarth, Global Marketing Manager for Barbour at the Annual Retail Marketing Conference on 6th February 2014 in London.
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