Unilever sound, light and movement display project by POPAI UK & Ireland

A presentation looking at the findings of a research project carried out by POPAI for Unilever looking at the effect of light, sound and movement on the effectiveness of an in-store display for TRESemm√©.  

The presentation covers: 

  • Project objectives
  • Project team
  • The display
  • Methodology
  • Trial results
  • Key learnings
  • Next steps 

Originally presented by Martin Kingdon, Director General, POPAI UK & Ireland at the POPAI Shopper Seminar on April 27th 2017.

Sorry, this document is only available to members. If you are already a member, login here.

Contact us for details on membership and becoming a member.