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SHOPPER INVESTIGATION X STOREDITS - MAKE-UP BY POPAI UK & IRELAND

The UK make-up market is vast. It also makes a significant investment in in-store marketing. Combining two of our usual research methods to create this comprehensive report on the use and distribution of P-O-P display for the make-up category across a variety of retail sectors. The results are fascinating. 

Read the report to find out: is P-O-P display looking good, or does it need a makeover?

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