eStoredits / Display Investigation - E-commerce by POPAI UK & Ireland

Over the past 10 years, internet shopping has firmly found its place in the retail portfolio. What does this mean for bricks-and-mortar stores? In some cases, it has proven to be complementary, in others it presents fierce competition.

As 2020 proved to be a pivotal and challenging year for the retail industry, just how has online shopping embedded itself in the face of public lockdowns and store shutdowns?

In our combined e-Storedits and Display Investigation report, we take a detailed look at retailers’ online presence, how they communicate products, pricing and promotion, and how they harness a variety of social media platforms to communicate and engage with shoppers. We ask: which retailers are on it online and which need a reboot?