New shoppers on the block

  • The impact of a changing society on consumption and shopping behaviours
  • Looking past traditional demographics and considering attitudes and interests
  • What opportunities do new shoppers bring for retailers and brands 

The presentation introduces HIM's new shopper profiles: 

  • Balanced well-beings
  • Ethical idealists
  • Cash-strapped families
  • Cosy night-in cooks
  • Lunch hour breakers
  • Relied on retirees

Originally presented by Louise McWhirter, Head of Insight and Digitalat HIM at the Shopper Seminar on July 11th 2017. 

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