- The impact of a changing society on consumption and shopping behaviours
- Looking past traditional demographics and considering attitudes and interests
- What opportunities do new shoppers bring for retailers and brands
The presentation introduces HIM's new shopper profiles:
- Balanced well-beings
- Ethical idealists
- Cash-strapped families
- Cosy night-in cooks
- Lunch hour breakers
- Relied on retirees
Originally presented by Louise McWhirter, Head of Insight and Digitalat HIM at the Shopper Seminar on July 11th 2017.
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