New shoppers on the block

• The impact of a changing society on consumption and shopping behaviours
• Looking past traditional demographics and considering attitudes and interests
• What opportunities do new shoppers bring for retailers and brands 

The presentation introduces HIM's new shopper profiles: 

• Balanced well-beings
• Ethical idealists
• Cash-strapped families
• Cosy night-in cooks
• Lunch hour breakers
• Relied on retirees

Originally presented by Louise McWhirter, Head of Insight and Digitalat HIM at the Shopper Seminar on July 11th 2017.