MENU

NEW SHOPPERS ON THE BLOCK

  • The impact of a changing society on consumption and shopping behaviours
  • Looking past traditional demographics and considering attitudes and interests
  • What opportunities do new shoppers bring for retailers and brands 

The presentation introduces HIM's new shopper profiles: 

  • Balanced well-beings
  • Ethical idealists
  • Cash-strapped families
  • Cosy night-in cooks
  • Lunch hour breakers
  • Relied on retirees

Originally presented by Louise McWhirter, Head of Insight and Digitalat HIM at the Shopper Seminar on July 11th 2017. 

Sorry, this document is only available to members. If you are already a member, login here.

Contact us for details on membership and becoming a member.