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SHOPPER MARKETING IN A MULTICHANNEL, CONNECTED, DIGITAL WORLD BY UNILEVER

The presentation covers the fact that the world is changing fast in who we are, how we live, how we consume and how we shop. 

Behaviour in-store is drive by shopping missions, mind states and attitudes but what does all this mean for shopper marketing? 

Originally presented by Nick Widdowson, Merchandising and Creative Controller at Unilever at the 2016 POPAI Retail Marketing Conference on Thursday 4th February in London

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