Author: Beiersdorf
Document Type: Presentation
File Size:
Publication Date: 20 June 2019
This presentation is about Christmas cut through.
It covers:
- Creating engaging shopper experiences in peak season
- Disrupting the shopper at the noisiest time of year
- Competing out-of-category with gifting
Originally presented by Nicola Small, Head of Shopper Marketing, Beiersdorf at POPAI Retail Experience Conference on 18th June 2019.
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