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DELIVERING EUROPE’S LARGEST RETAIL INSTALLATION BY MOMENTUM INSTORE

The presentation demonstrates how Camelot & Momentum Instore delivered Europe’s largest retail installation programme.

The presentation focuses on the complexity of launching a retail marketing campaign into 37,000 stores in just 5 months, Camelot’s objectives, the ‘must-haves’ for successful implementation including sharing best practice and the challenges encountered and subsequently overcame.  

Originally presented by Amy Morley, Operations Director at Momentum Instore at the POPAI Spring Shopper Seminar on 21st April 2016.

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