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O2: REINVENTING THE RETAIL EXPERIENCE BY O2 AND DALZIEL & POW

O2: Reinventing the retail experience

The new O2 Experience store

  • Why and what needed to change?
  • A new approach to experience and service
  • What does success look like? 

Originally presented by Martin Jordan, Head of Franchise and Operations at O2 and Elise Holmes, Design Team Leader at Dalziel and Pow, at the POPAI Retail Experience Conference on the 6th July 2016 in London.

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