Making POS "pop!" with A.I. by Budweiser

Making POS "pop!" with A.I."

• POS effectiveness; the ability of creative assets to drive intended shopper perception and maintenance.
• Perception & reaction; understanding how the brain works & training AI with human response data to analyse & optimise creative assets.
• How AB-Inbev are leveraging AI to increase POS effectiveness.

This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by James Waterworth, Head of Trade Marketing, AB-Inbev & Phil Barden, M.D, Decode