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THAT'S LIFE BY GDR CREATIVE INTELLIGENCE

How brands can seem more relatable. Using aspects of honesty, transparency, belonging and imperfection to seem like-minded and human. 

Presentation covers examples of brands that are offering: 

  • A source of solace
  • Keeping it real
  • Translating complexity

Originally presented by Sophia Platts-Palmer, Innovation Researcher at GDR Creative Intelligence at the Shopper Seminar on July 11th 2017. 

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