How brands can seem more relatable. Using aspects of honesty, transparency, belonging and imperfection to seem like-minded and human.
Presentation covers examples of brands that are offering:
- A source of solace
- Keeping it real
- Translating complexity
Originally presented by Sophia Platts-Palmer, Innovation Researcher at
GDR Creative Intelligence at the Shopper Seminar on July 11th 2017.
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