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MAKING A DIFFERENCE BY KARCHER

This presentation looks at the journey Karcher has been on to develop their in-store offer. It covers:

  • The brand's journey
  • Different activations for the different rational and emotional drivers involved
  • The P-O-P solution and the digital solution 

Originally presented by Patrick Timmons, Retail Marketing Manager for Karcher at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.

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