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DRIVING GROWTH IN DAIRY BY DAIRY CREST

This presentation looks at how to drive growth in dairy. It covers:

  • Shopper marketing in a commoditised, chilled category – challenges & opportunities
  • Why we need to take a ‘solution’ mind-set
  • How we can collaborate better to unlock growth

Originally presented by Amy Fisher, Shopper Marketing Controller at Dairy Crest at the POPAI Shopper Seminar on 7th December 2017.

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