Shopper Intelligence interviews over 10,000 Irish shoppers per year to understand why they buy what they buy, how they buy it and how satisfied they are. Covering all the major retailers and channels for 93 different categories, providing rich brand, segment, category and store level insights.
This presentation was originally given by Colm Rooney, Country Manager-Ireland, Shopper Intelligence at Irish Breakfast Seminar on 07 November 2019
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