Author: POPAI UK & Ireland
Document Type: InStore Back Catalogue
File Size:
Publication Date: 19 July 2021
In this issue:
- Shopper Investigation – Discounters
A clear warning to competitors: do not discount the discounters.
- Shopper Intelligence – Secondary Display
No longer the poor relation, we ask: who is shopping secondary display?
- Shopper Segmentation – Consumer Electronics
Understanding the eight most common types of shopper
- Global Trends – Culture Club Retail
Retail clubhouses and showrooms keep physical stores alive.
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