IN-STORE INSIGHTS - ISSUE 46 BY POPAI UK & IRELAND
In this issue:
Shopper Investigation – Discounters
A clear warning to competitors: do not discount the discounters.
Shopper Intelligence – Secondary Display
No longer the poor relation, we ask: who is shopping secondary display?
Shopper Segmentation – Consumer Electronics
Understanding the eight most common types of shopper
Global Trends – Culture Club Retail
Retail clubhouses and showrooms keep physical stores alive.
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