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IN-STORE INSIGHTS - ISSUE 46 BY POPAI UK & IRELAND

In this issue:

  • Shopper Investigation – Discounters 
    A clear warning to competitors: do not discount the discounters.
  • Shopper Intelligence – Secondary Display
    No longer the poor relation, we ask: who is shopping secondary display?
  • Shopper Segmentation – Consumer Electronics
    Understanding the eight most common types of shopper
  • Global Trends – Culture Club Retail
    Retail clubhouses and showrooms keep physical stores alive.

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