IN-STORE INSIGHTS - ISSUE 46 BY POPAI UK & IRELAND

In this issue:

• Shopper Investigation – Discounters 
  A clear warning to competitors: do not discount the discounters.
• Shopper Intelligence – Secondary Display
  No longer the poor relation, we ask: who is shopping secondary display?
• Shopper Segmentation – Consumer Electronics
  Understanding the eight most common types of shopper
• Global Trends – Culture Club Retail
  Retail clubhouses and showrooms keep physical stores alive.