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SHOPPER SEGMENTATION - FASHION - ISSUE 39 BY POPAI UK & IRELAND

Shopping for clothing, footwear and sportswear covers a wide range of shopping missions, which may vary from an indulgent day out with friends to a must-buy-now purchase.

In this report, we look at the role of display and in each of these fashion shopping missions and at each touch point in the shopper’s journey.

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