Author: POPAI UK & Ireland
Document Type: Insights Report
File Size:
Publication Date: 23 September 2019
Shopping for clothing,
footwear and sportswear covers a wide range of shopping missions, which may
vary from an indulgent day out with friends to a must-buy-now purchase.
In this report,
we look at the role of display and in each of these fashion shopping missions
and at each touch point in the shopper’s journey.
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