Creating memorable in-store experiences with peak end rule by FITCH

Is your customer journey flat? 

Defining how and where to focus investment in both physical and digital channels

Worldpay & FITCH share results from recent research:

  • What's peak-end rule?
  • The peak of experience
  • The end of the experience
  • Key take-outs 

Originally presented by Alasdair Lennox, Executive Creative Director FITCH, EMEA at the POPAI Shopper Seminar on the 30th June 2016 in London.

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