Global Trends: The On-Demand Economy

Author: POPAI UK & Ireland

Document Type: Insights Report

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Publication Date: 12 May 2020

 

In this report we take a closer look at how consumer spending on restaurants has evolved since 2015. We’ll drill down into ‘off-premise’ spending and discover how the ‘whenever, wherever’ culture has impacted the sector. 

We’ll also look at how brands are reacting to this new consumer culture and see what campaigns they are driving to remain relevant.

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