In-Store Navigation - The Shopper View by Shoppercentric

Presented by  Danielle Pinnington -  Consulting Partner, Shoppercentric

Navigation is about making retail spaces easier to shop - but that takes more than just signage. Good navigation encourages quality dwell time - not frustrating hunting.

• Making in-store navigation easier leaves more time and energy for shoppers to browse and purchase.
• With the average shopper using four different grocery retailer outlets each month, don’t assume that they know their way around your store.
• The mix of visual cues the shopper uses to navigate and find products.
• Why it is easy, and dangerous, to unwittingly use confusing language and imagery in navigation signage.
• The role of packaging in category navigation.
• The dangers of using too much or inappropriate disruption techniques.?