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IN-STORE NAVIGATION - THE SHOPPER VIEW BY SHOPPERCENTRIC

Presented by  Danielle Pinnington -  Consulting Partner, Shoppercentric

Navigation is about making retail spaces easier to shop - but that takes more than just signage. Good navigation encourages quality dwell time - not frustrating hunting.

  • Making in-store navigation easier leaves more time and energy for shoppers to browse and purchase.
  • With the average shopper using four different grocery retailer outlets each month, don’t assume that they know their way around your store.
  • The mix of visual cues the shopper uses to navigate and find products.
  • Why it is easy, and dangerous, to unwittingly use confusing language and imagery in navigation signage.
  • The role of packaging in category navigation.
  • The dangers of using too much or inappropriate disruption techniques.?

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