Author: POPAI UK & Ireland
Document Type: Insights Report
File Size:
Publication Date: 7 June 2017
Shopping is a highly sensory
experience, with switched-on
retailers making creative use of
light, sound, taste, touch and
scent to influence purchasing
decisions.
With statistics
overwhelmingly confirming that
shoppers are more easily won
over by interactive displays and
products they can fully engage
with, it’s clear that offering an
alluring sensory experience makes
sense in-store.
This report looks at how different brands and retailers are using the five senses in-store.
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