Display Report: Sensorial P-O-P by POPAI UK & Ireland

Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.

With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store. 

This report looks at how different brands and retailers are using the five senses in-store.

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