The power of now by Twitter

This presentation looks at the power of now and usage of mobile technology amongst shoppers.

It covers: 

  • Grocery shoppers on Twitter
  • Food and Twitter - what is mentioned, when and how
  • Video strategies - how to get the right message out there to the right audience at the right time 

Originally presented by Kate Douglas, Head of Retail at Twitter on Thursday 4th February at the POPAI Retail Marketing Conference in London

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