This presentation looks at being fabulous in a fast world.
It covers:
- Fast or Fabulous: what does this mean for the retail environment
- Maltesers & Arnotts Case Study
- What’s next?
Originally presented by Alyson Rice, Account Director, BBDO Shop and Aoife O'Hanlon, Brand Manager, MARS Ireland at POPAI Irish Shopper Seminar on 1st November 2018.
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