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BEING FABULOUS IN A FAST WORLD: MALTESERS & ARNOTTS CASE STUDY BY BBDO SHOP & MARS IRELAND

This presentation looks at being fabulous in a fast world.

 It covers:

  • Fast or Fabulous: what does this mean for the retail environment
  • Maltesers & Arnotts Case Study
  • What’s next?  

Originally presented by Alyson Rice, Account Director, BBDO Shop and Aoife O'Hanlon, Brand Manager, MARS Ireland at POPAI Irish Shopper Seminar on 1st November 2018.  

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