Display Investigation: Value & Price Messaging by POPAI UK & Ireland

Display Investigation report in In-Store Insights 54 (August 2023)

With the cost of living hitting the pockets of shoppers, value for money is more important than ever. As supermarkets vie to be seen as the best-value option, P-O-P messaging is key in their mission to promote offers, price locks and loyalty schemes. In this Display Investigation report, we explore how the UK’s leading supermarkets, and retailers from other sectors, harness P-O-P, asking: who shows value judgement?

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