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SHOPPER INVESTIGATION: DRINKS RETAIL BY POPAI UK & IRELAND

When it comes to cold drinks, do we like to sip a sparkling water, indulge in a sugary, fizzy fix or enjoy a glass of something stronger?

In our report, we set out to find out more about the drinks industry, what we buy and what drives our purchasing. When shopping for drinks, what makes us say cheers and what simply falls flat?

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