The three dreaded words: Return on Investment by Dairy Crest

A presentation that looks at the importance of measuring return on investment:

• Why we must always measure the effectiveness of spend 
• Why this can cause problems
• How thinking differently can improve your return on investment 

Originally presented by Adam Megan, Shopper Marketing Controller for Dairy Crest at the POPAI Spring Seminar on 2nd April 2014 in London.