The changing face of grocery shopping - Part 1: Don't discount the discounters by Shoppercentric

The changing face of grocery shopping - Part 1: Don't discount the discounters

• The impact of discounters on shoppers in the UK
• Why no one can afford to dismiss discounters as irrelevant to their business

Originally presented by Danielle Pinnington, Managing Director of Shoppercentric at the POPAI Winter Seminar on 4th December 2014 in London.