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DIGITAL DISRUPTION OF IRISH SHOPPER HABITS BY SHOPPERCENTRIC

This presentation looks at digital disruption of Irish shopper habits.

It covers:

  • Results of interviews with 200+ Irish shoppers
  • Examining fragmentation of shopping lists within categories, as needs are met on and offline 
  • How are habits changing and what can brands and retailers do about it? 

Originally presented by Danielle Pinnington, Managing Director, Shoppercentric at POPAI Irish Shopper seminar on 1st November 2018.  

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