This presentation looks at digital disruption of Irish shopper habits.
- Results of interviews with 200+ Irish shoppers
- Examining fragmentation of shopping lists within categories, as needs are met on and offline
- How are habits changing and what can brands and retailers do about it?
Originally presented by Danielle Pinnington, Managing Director, Shoppercentric at POPAI Irish Shopper seminar on 1st November 2018.
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