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21ST CENTURY BRANDS BY GDR CREATIVE INTELLIGENCE

A presentation looking at 21st century brands.  

It covers:

  • How 21st century challenger brands are re-writing the shopper marketing rule book
  • Find out how and why these brands are different
  • Discover how traditional brands can re-capture their audience's imagination

Originally presented by Alex Sbardella, SVP Global Innovation, GDR Creative Intelligence at POPAI Retail Marketing Conference on the 7th February 2019.

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