A presentation looking at 21st century brands.
It covers:
- How 21st century challenger brands are re-writing the shopper marketing rule book
- Find out how and why these brands are different
- Discover how traditional brands can re-capture their audience's imagination
Originally presented by Alex Sbardella, SVP Global Innovation, GDR Creative Intelligence at POPAI Retail Marketing Conference on the 7th February 2019.
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