Creating a new store concept in a B2B retail environment by Hafele UK

Presented by Louise Gratton -  Merchandising & P-O-P Manager, Häfele UK

• The role of the store concept, longevity, scalability and take-outs for mainstream retail.
• The problems associated with a segmented customer base and multiple routes to market.
• The importance of identifying all project stakeholders and strategic partners, and anticipating their concerns and agendas.
• Being prepared to revisit and evolve concepts at each design phase.
• Recognising in advance how long each project stage is likely to take, and anticipate and mitigate for delays.
• Why ROI should be captured and understood to modify and optimise future roll-outs.??