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CREATING A NEW STORE CONCEPT IN A B2B RETAIL ENVIRONMENT BY HAFELE UK

Presented by Louise Gratton -  Merchandising & P-O-P Manager, Häfele UK

  • The role of the store concept, longevity, scalability and take-outs for mainstream retail.
  • The problems associated with a segmented customer base and multiple routes to market.
  • The importance of identifying all project stakeholders and strategic partners, and anticipating their concerns and agendas.
  • Being prepared to revisit and evolve concepts at each design phase.
  • Recognising in advance how long each project stage is likely to take, and anticipate and mitigate for delays.
  • Why ROI should be captured and understood to modify and optimise future roll-outs.??

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