Author: TUI
Document Type: Presentation
File Size:
Publication Date: 8 February 2019
A presentation looking at hybrid segmentation.
It covers:
- Using segmentation to provide direction and add value
- Fusing database and survey data
- Delivering the best of two segmentation approaches
Originally presented by Karen Bilsborough, Senior Insight Manager, TUI at POPAI Retail Marketing Conference on the 7th February 2019.
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