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'HYBRID SEGMENTATION' IN THE TRAVEL CATEGORY BY TUI

A presentation looking at hybrid segmentation.  

It covers:

  • Using segmentation to provide direction and add value
  • Fusing database and survey data
  • Delivering the best of two segmentation approaches

Originally presented by Karen Bilsborough, Senior Insight Manager, TUI at POPAI Retail Marketing Conference on the 7th February 2019.

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