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SHOPPER INTELLIGENCE – SECONDARY DISPLAY BY SHOPPER INTELLIGENCE

No longer the poor relation, we ask: who is shopping secondary display? 

Secondary display, as the name suggests, is often overlooked by shoppers in favour of the main aisles. But clever use of this type of display by retailers can pay dividends. This report explores the typical shopper profile for secondary display, what they are looking for and how retailers can develop an effective strategy that is second to none.

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