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IN-STORE INSIGHTS MAGAZINE - ISSUE 21 BY POPAI UK & IRELAND

The phrase “New Year, New Start” may typically be better suited to January than to the onset off spring, but as our first issue of the year lands on desks, it is a sentiment that we, for one, are still fully behind.

The theme runs across almost all sections of the magazine, leading our sector report (see page 7) as we explore the in-store challenges in the new and rapidly expanding market for e-cigarettes and cessation products, and informing a series of briefings as we look at the new ideas and global trends that may define in-store over the 12 months.

In our special report (page 17) this issue we investigate all that is new for 2015 in the world of the POPAI awards, as it launches with new and revised categories, a swanky new nomination ceremony and changes of both date and venue for its glittering awards dinner.

The job of attracting a new type of shopper is never easy. But that’s exactly what Karcher retail marketing manager, Patrick Timmons, and his team set about doing with a fresh approach to the brand’s in-store communication, as he discusses with us on page 15. Not surprisingly, as it turns out, the German-owned business is rather good at simplifying the complex.

Another event that’s very much about the new and the future is Retail Design Expo, which we preview (see page 19) ahead of the show opening in March.

This issue it’s all about ‘new’ in its many guises. So, as the first shoots of Spring emerge, it’s not only time to put the clocks forward but to move forward with new projects and new ways of thinking. It’s already shaping up to be an interesting year.

Published Spring 2015.

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