Author: Shopper Intelligence
Document Type: Presentation
File Size:
Publication Date: 9 July 2021
Who buys from secondary display, and does it change shopper attitudes?
An original insight report from Shopper Intelligence.
This presentation explores how to develop a strategy for implementing secondary display:
- COVID-19 shopping habits
- Shopper demographics and their shopping habits
- Are shoppers loyal?
- What display shoppers really want
- A model for identifying the best opportunities for secondary display
Presented by Chris Adkins, Managing Director at Shopper Intelligence UK
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