Display Investigation: Smart Technology by POPAI UK & Ireland

Smart technology now plays a major role in the daily lives of millions of people around the world. From health monitoring to home control, security to sleep tracking, it can assist with almost every aspect of personal, professional and domestic living. We can see who is at the front door when we are not at home, make substantial cost savings through heating and lighting remote controls, and set ourselves challenges and health targets.

But how does this translate, from a retail perspective? Brands and retailers need to showcase products and communicate their benefits without overwhelming or baffling shoppers with too much ‘tech talk’. They must also seek innovative and disruptive ways to achieve standout in an extremely crowded category.

In this report, we delve deeper into the fascinating world of how retailers use P-O-P to promote smart technology, and highlight how effective we found this to be. We asked: when it comes to technology P-O-P, which brands and retailers are truly smart?


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