Storedits - Forecourt Retail by POPAI UK & Ireland

Storedits report in In-Store Insights 53 (April 2023)

Most of us have been to a forecourt shop at some point, whether while paying for fuel or as a passing pit stop. How much are we tempted and influenced by P-O-P?

How can retailers make full use of the small in-store environment? In this report, we put forecourt shops under the spotlight, asking: How do they fuel purchases?

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