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FOOD FOR THOUGHT: THE FUTURE OF THE SUPERMARKET BY FITCH

This presentation looks at the future of the supermarket

  • As convenience in grocery increases, the supermarket giants battle for domination, merging into identical generic monsters
  • How can the big players revolutionise the way we buy food? And how can they differentiate from their competition?
  • Nathan Watts looks at the steps needed to heal the fractured market and how their model will look in the future once they put the customer first. 

Originally presented by Nathan Watts, Design Director for FITCH at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.

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