MENU

ROBINSONS SQUASH’D – EXECUTING NPD IN-STORE BY BRITVIC

The merchandising solutions used to launch a new product, SQUASH'D into the long established soft drinks category. 

Originally presented by Anthony Sargent, Shopper Marketing Executive for Britvic at the POPAI Spring Seminar on the 23rd April 2015 in London.

Sorry, this document is only available to members. If you are already a member, login here.

Contact us for details on membership and becoming a member.