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IN-STORE INSIGHTS - ISSUE 34 BY POPAI UK & IRELAND

Welcome to the latest edition of In-Store Insights. It was great to see so many of you at the Retail Design Expo in May, the perfect showcase for innovation and inspiration across the whole retail spectrum. In our fast-paced and constantly evolving industry, it’s always exciting to see how new thinking and progress are likely to shape our future.

The POPAI Awards nominations are now in – thanks as ever to everyone who has entered. We’re looking forward to announcing the winners at the alwaysspectacular Gala Dinner at the Royal Lancaster London Hotel in October.

The POPAI Awards are a great way for us to reward innovation and best practice in the industry. But they are also a helpful way for us to gauge how other displays measure up to the superlative award winners. Our Display Best Practice report on page 5 delves into the world of beauty and personal care to see what good really looks like.

In the first of our new Display Investigation reports, we take a forensic look at the technical characteristics of different display types across a range of categories and retailers. We kick off proceedings by looking at the humble freestanding display unit ... which actually proves to be pretty mighty. Read page 13 to find out more.

Healthy eating is increasingly becoming a lifestyle choice, as we understand more about the link between what we eat and our general health. Add to this the growing demand for specific dietary products – such as gluten-free – along with the rise in vegetarian and vegan diets, and it’s clear this is one big industry. Our investigation on page 19 takes a look at how easy it is to make a healthy choice in-store.

Clever brands have always worked to support and nurture their customers. But a new breed of ‘uberhelpful’ brands is emerging, which takes hand-holding to a whole new level. On page 27, we look at how these innovators are guiding their customers beyond distraction and confusion, to the utopia of a confident purchase.

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