Welcome to the latest edition of In-Store Insights. It
was great to see so many of you at the Retail Design
Expo in May, the perfect showcase for innovation
and inspiration across the whole retail spectrum. In
our fast-paced and constantly evolving industry, it’s
always exciting to see how new thinking and progress
are likely to shape our future.
The POPAI Awards nominations are now in – thanks
as ever to everyone who has entered. We’re looking
forward to announcing the winners at the alwaysspectacular
Gala Dinner at the Royal Lancaster
London Hotel in October.
The POPAI Awards are a great way for us to reward
innovation and best practice in the industry. But
they are also a helpful way for us to gauge how other
displays measure up to the superlative award winners.
Our Display Best Practice report on page 5 delves
into the world of beauty and personal care to see
what good really looks like.
In the first of our new Display Investigation reports,
we take a forensic look at the technical
characteristics of different display types across
a range of categories and retailers. We kick off
proceedings by looking at the humble freestanding
display unit ... which actually proves to be pretty
mighty. Read page 13 to find out more.
Healthy eating is increasingly becoming a lifestyle
choice, as we understand more about the link
between what we eat and our general health. Add
to this the growing demand for specific dietary
products – such as gluten-free – along with the rise in
vegetarian and vegan diets, and it’s clear this is one
big industry. Our investigation on page 19 takes a look
at how easy it is to make a healthy choice in-store.
Clever brands have always worked to support and
nurture their customers. But a new breed of ‘uberhelpful’
brands is emerging, which takes hand-holding
to a whole new level. On page 27, we look at how
these innovators are guiding their customers beyond
distraction and confusion, to the utopia of a confident
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