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SHOPPER INVESTIGATION: HEALTHY CHOICES & DIETARY REQUIREMENTS BY POPAI UK & IRELAND

Healthy living is becoming more and more a way of life, as our understanding and knowledge of the best ways to look after ourselves is ever growing. However, making healthy choices is not always easy in this undeniably complicated category, where conflicting information and advice abound.

Add into the mix a growing set of dietary requirements for health reasons, such as gluten intolerance, and an increased focus on vegetarian and vegan lifestyles, and the challenge for retailers becomes clear. Our research delves into this complex sector, as we discover which retailers are fighting fit, and which need a little supplementing.

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