Author: POPAI UK & Ireland
Document Type: Insights Report
File Size:
Publication Date: 3 July 2018
Healthy living is becoming more
and more a way of life, as our
understanding and knowledge
of the best ways to look after
ourselves is ever growing. However,
making healthy choices is not
always easy in this undeniably
complicated category, where
conflicting information and advice
abound.
Add into the mix a growing
set of dietary requirements for
health reasons, such as gluten
intolerance, and an increased focus
on vegetarian and vegan lifestyles,
and the challenge for retailers
becomes clear. Our research
delves into this complex sector,
as we discover which retailers are
fighting fit, and which need a little
supplementing.
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