Global brands and retailers produce thousands of tonnes of display
campaigns each year.
But what happens once an in-store campaign has finished?
And what happens at end of life?
POPAI and SteveLister.com have collaborated on the second phase of
this ground-breaking project to determine the current realities and challenges
of end of life for permanent display and fixtures in UK and Ireland.
Using a combination of desk research, senior level interviews and
store level investigation, we have established the industry benchmark and
provided recommendations.
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