Author: Heineken
Document Type: Presentation
File Size:
Publication Date: 14 February 2020
A presentation looking at Heineken Zero Zone.
It covers:
- Category solution within NoLo area leading to huge category growth
- Aiding shopper navigation and creating disruption in a tough category
- Creating a stand-out, flexible solution for use in convenience and grocery
Originally presented by Lauren West, Shopper Activation Manager for Heineken Ireland at POPAI Retail Marketing Conference on 13th February 2020.
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