This presentation looks at Project Sweetshop by Boots.
It covers:
- The complexities of a nationwide beauty category implementation
- Project Sweetshop from the inside out
- Engaging multiple stakeholders
- Managing the creative process & defining success
Originally presented by Sarah Palmer, Senior Creative Manager - Brand, Boots and James Malbon, Business Development Manager, Willson & Brown at POPAI Shopper Seminar on 9th July 2019.
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