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NATION WIDE BEAUTY ROLLOUT BY BOOTS AND WILLSON & BROWN

This presentation looks at Project Sweetshop by Boots.

It covers:

  • The complexities of a nationwide beauty category implementation
  • Project Sweetshop from the inside out
  • Engaging multiple stakeholders
  • Managing the creative process & defining success

Originally presented by Sarah Palmer, Senior Creative Manager - Brand, Boots and James Malbon, Business Development Manager, Willson & Brown at POPAI Shopper Seminar on 9th July 2019.  

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