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THE ROLE OF SENSES IN BUILDING HUMAN-CENTRED CUSTOMER EXPERIENCE BY STYLE PSYCHOLOGY

The role of senses in building human-centred customer experience:

  • What is human-centred customer experience?
  • 95% of human decisions are subconscious
  • The powerful influence of senses on consumers’ subconscious minds 

Originally presented by Kate Nightingale, Consumer Psychologist, Style Psychology at the POPAI Retail Experience Conference on the 6th July 2016 in London.

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