Display Investigation - Shelf Edge and Small Scale Digital Solutions by POPAI UK & Ireland

One of the prime locations for display, the shelf edge is at the heart of the action in store. Perfectly positioned to give shoppers more information about the adjacent products, it is a disruptive and flexible type of P-O-P which is a powerful driver of purchases.

Increasingly, brands and retailers are turning to digital technology to strengthen their shelf edge, amplifying messages, displaying up-to-the-minute pricing and promotions, and giving shoppers the details they need to make an informed purchasing decision.

In this report, we explore how brands and retailers can use this technology to best effect, showcasing POPAI member case studies and delving into the POPAI Awards archives to find examples of best practice from our innovative winners.

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