Author: POPAI UK & Ireland
Document Type: Insights Report
File Size: 855.9 Kb
Publication Date: 29 May 2024
Download a special edition of our Display Investigation: Shelf-edge and small-scale digital solutions report for non-members.
Increasingly, brands and retailers are turning to digital technology to strengthen their shelf edge display – often at the heart of the action in store. They are using it to amplify messages, display up-to-the-minute pricing and promotions, and give shoppers the details they need to make an informed purchasing decision.
In this slimmed down report, we explore how brands and retailers can use this technology to best effect.
Download using the link below.
NOTE: There is a more comprehensive member version of this document available. To access this login and/or become a POPAI Member.