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GLOBAL TRENDS: COME TO ME RETAIL BY GDR CREATIVE INTELLIGENCE

During the last five years mobile-powered brands like Uber, Deliveroo, Amazon and Domino’s have normalised the idea of products and services being instantly delivered to customers wherever they want them.

As consumers, we now expect to be able to order food at any time, even when we are at a public park or a beach, have products delivered to our car when we are not around, and we have on demand access to stylists, tailors, car rental and laundry services, among myriad other things.

A number of interesting concepts are starting to emerge, however, which suggest that this level of convenience may simply be a drop in the ocean compared with what the future holds. These offerings envisage a world where it will not simply be your selected items winging themselves to you, but the very stores themselves.

It is a concept that GDR Creative Intelligene is calling Come To Me Retail – and it could be a complete game-changer for consumer brands and the agencies that work with them.

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