During the last five years mobile-powered
brands like Uber,
Deliveroo, Amazon and Domino’s
have normalised the idea of
products and services being
instantly delivered to customers
wherever they want them.
consumers, we now expect to
be able to order food at any time,
even when we are at a public
park or a beach, have products
delivered to our car when we are
not around, and we have on demand
access to stylists, tailors,
car rental and laundry services,
among myriad other things.
A number of interesting concepts are starting
to emerge, however, which suggest that this
level of convenience may simply be a drop
in the ocean compared with what the future
holds. These offerings envisage a world
where it will not simply be your selected items
winging themselves to you, but the very stores
It is a concept that GDR Creative Intelligene is calling Come
To Me Retail – and it could be a complete
game-changer for consumer brands and the
agencies that work with them.
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