This presentation looks at Sustainability: the agenda affecting-and being driven by-retailers and consumers.
It covers:
- Retail marketing’s role in driving change
- Principles for driving consumer behaviour change
- Using the store to “show and tell” what‘s being done and to encourage consumers to do their bit too
- Examples of best practice, (and potentially some that don’t quite hit the mark)
It was originally presented by Alex Cullen and Liza Freudmann, Directors, BLA London at POPAI Shopper Seminar on 10th December 2019.
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