Evaluating Permanent POS

Author: Lobster & Ferrero

Document Type: Presentation

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Publication Date: 9 July 2021

 

  • Lobster & Ferrero - Our partnership explained
  • Best in class shopper evaluation
  • Evaluating permanent POS - Key challenges and how to navigate them
  • Case study 

Presented by Kirsty Herbert, Shopper Marketing Manager at Ferrero and Bianca Hall, Insight Director at Lobster/Shopper Media Group.

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